Americas revenue growth for Operator Terminals

美洲操作終端市場銷售額將增長

According to a recently released report by IHS, the Americas are projected to be the fastest growing regional market for operator terminal revenues to 2018 (8.8%).  2013 was a particularly successful year for the Americas with revenues growing to over $550 million (24% of the world total, and nearly 15% growth from 2012). Although revenues are by no means forecast to overtake EMEA or Asia Pacific, it is certainly a region with great growth potential, with the fastest growth forecast in 2015.”

IHS最近發布的報告顯示，預計到2018年，美洲將是操作終端收入增長最快的區域市場（8.8％）。2013年對于美洲是特別成功的一年，銷售額增長到5.5億多美元（占世界總量的24％，從2012年起有近15％的增長）。雖然銷售總額預計決不會超過EMEA（歐洲、中東及非洲）或者亞太地區，但2015年美洲肯定是增長最快的地區，預計有很大的增長潛力。

Analyst, Alexandra Whiting summarized: ‘Whilst all regional markets (EMEA, The Americas, Asia-Pacific and Japan) are forecast to experience positive growth to 2018, The Americas in particular, has been highlighted as a potential growth area for some vendors.’

分析師Alexandra Whiting總結道：“雖然所有的區域市場（EMEA，美洲，亞太和日本）預計到2018年都將取得到正增長，但美洲被一些廠商尤其重點看作一個潛在增長區域。”

She continued ‘The United States unsurprisingly accounted for over 70% of operator terminal revenues in 2013 and is forecast to remain at a stable percentage share to 2018. However, it is the countries with a marginally smaller current installed base, such as Mexico and Brazil that will provide future opportunities for operator terminal sales.

她繼續說：“美國不出所料地占了2013年美洲操作終端銷售額的70％以上，并且預計到2018年其份額都將維持在一個穩定的百分比。但未來，對于一些安裝數量稍小的國家，比如墨西哥和巴西，也將為操作終端的銷售提供機會。”

As with the other regions, growth at a product level is expected to be driven mainly by advanced graphical and portable operator terminals and is expected to be strong enough to offset a decline in both text-based and basic graphical operator terminals. Whilst each region tells a similar story, convergence to higher functionality terminals seems to be occurring faster in the Americas. Text-based terminals, for example, provide a low cost solution for end-users looking to cheaply monitor machinery operations. However, a high resolution and sleek terminal are two particular requests in the Americas that are pushing revenue growth.

與其他地區一樣，產品層面的增長預計將主要是先進圖形和便攜操作終端，這將足以抵消基于文本和基本圖形這兩種操作終端的下降。雖然每個區域的故事都相似，但升級到功能性更高的終端在美洲似乎進行得更快。基于文本的終端，例如，為尋求低廉監控機械操作的終端用戶提供低成本的解決方案。然而，分辨率更高、外形更好看的終端正成為推動美洲銷售額增長的兩個特定要求。