ARC says inductive sensor market to reach $1.25 Billion 

ARC預測電感式傳感器市場將達12.5億美元

April 26, 2009 - The Inductive Sensors market mirrors the cycles in the overall discrete automation market. The strong results in 2008 were due to an accumulated backlog of orders. This backlog has been worked through the system and suppliers in this sector are anticipating a difficult time ahead. A recovery in 2009 is unachievable in the current economic climate, according to sector leaders. However, beginning stages of a recovery are likely to be seen in 2010. The worldwide market for Inductive Sensors is expected to grow at a compounded annual growth rate (CAGR) of 1.3 percent over the next five years. The market was $1.17 billion in 2008 and, according to the forecasts in a new ARC Advisory Group study, will grow to over $1.25 billion in 2013.

4月26日消息——電感式傳感器市場反映了離散自動化整體市場的周期。2008年的強勁業績是因為前期積壓的訂單。這些積壓的訂單已經完成，這個行業的系統和供應商預計未來將是一段艱難的日子。根據該行業領導廠商的看法，在目前的經濟大環境下2009年還是無法實現復蘇。然而，復蘇的開始階段很有可能在2010年看到。根據ARC咨詢集團的一份最新研究預測，全球的電感式傳感器市場在未來的五年預計將以1.3%的年均綜合增長率增長。該市場在2008年為11.7億美元，2013年將增長到超過12.5億美元。

Despite the overall negative growth rates for the next two years, the slowdown in the market for inductive sensors offers suppliers breathing room to strengthen regional positions and develop opportunities to expand into new market segments. European companies dominate the market today and fill the gap between supply and demand in the Japanese market. This is a critical time for suppliers to reassure their key customers in foreign markets of their continued commitment to support. Significantly, only a limited number of industries are expected to remain strong in their demand for sensing products as they depend on these solutions to ensure product quality.

盡管今后的兩年是整體負增長率，但電感式傳感器市場的減緩為供應商提供了一個喘息空間，用于加強區域地位和開發擴展新的細分市場的機會。歐洲的公司現在占市場主導地位，填補日本市場供需之間的差距。對供應商而言，這是一個保證他們在海外市場的主要客戶繼續支持承諾的關鍵時刻。值得注意的是，只有數量有限的行業預計將保持對傳感產品的強勁需求，因為它們依靠這些解決方案確保產品質量。

“The market for inductive sensors is mature, yet highly competitive, with suppliers constantly searching for new business opportunities. This has created a market that appears settled, but actually has a lot of movement going on beneath the surface. In this environment, relatively minor technical changes trigger sales growth, since there is not a lot of product differentiation,” according to Analyst Florian Guldner, the principal author of ARC’s “Inductive Sensors Worldwide Outlook.”

“電感式傳感器市場已經很成熟，但競爭非常激烈，供應商不斷尋求新的商業機會。這似乎創造了一個平靜的市場，但實際上卻是表面之下暗涌流動。在這種環境中，相對較小的技術變化就可以引發銷售的增長，因為沒有太多的產品差異， “ ARC的《電感式傳感器全球展望》一文的主要作者、分析員Florian Guldner表示。

Brand Labeling Is Pervasive
品牌貼標普遍

Companies are often confronted with the Brand label vs. Make decision. Brand labeling has enabled companies with a limited range of products to concentrate on their core area of expertise, while completing their product portfolio. Brand labeling is heavily used in the inductive sensor market and results in the existence of ‘hidden champions’, sensor manufacturers that have a strong market share, but a weak sales infrastructure. Developing products with little differentiation robs an organization of valuable capital. Acquisitions don’t always add new product capabilities and need to be carefully evaluated for synergies. But brand labeling is a low cost, low risk approach to filling out a product portfolio.

企業常常面臨品牌標簽與作出決定的問題。品牌貼標使企業可以集中于范圍有限的產品，專注于其核心領域技術，同時完成其產品組合。品牌貼標大量使用于電感式傳感器市場，其結果就是產生了“隱藏冠軍”，傳感器制造商擁有強大的市場份額，但銷售基礎較弱。開發出的產品差異化很小導致一個機構失去寶貴的資本。收購并不總是增加新產品的能力，這需要認真的協作評估。但是，品牌貼標是填補產品組合的一個低成本、低風險的辦法。

European Companies Dominate the Market
歐洲公司主導市場

There is no dominant leader in the inductive sensor market. However, one thing is obvious: European companies account for a large percentage of the market share. Europe is headquarters for of the largest sensor companies and regarded by many as the center of sensing. Companies in Germany, Switzerland, Italy, and France benefit from the close proximity to the large machine building industry as well as the automotive OEMs. The latter has proven to be a double-edged sword. 

電感式傳感器市場沒有主要的領導者。但是，有一點是明顯的：歐洲的公司占了很大比例的市場份額。歐洲是最大型傳感器公司的總部，也是許多人認為的傳感器產品中心。德國、瑞士、意大利、法國的公司受益于接近大型機械制造業，以及汽車原始設備制造商。而后者已被證明是一把雙刃劍。

About ARC: Founded in 1986, ARC Advisory Group has grown to become the Thought Leader in Manufacturing and Supply Chain solutions. No matter how complex your business issues, our analysts have the expert industry knowledge and first-hand experience to help you find the best answer. We focus on simple yet critical goals: improving your return on assets, operational performance, total cost of ownership, project time-to-benefit, and shareholder value. 

關于ARC：成立于1986年的ARC咨詢集團已經成為制造業和供應鏈解決方案領域的絕對領導者。無論你的業務多復雜，我們的分析師擁有豐富的行業知識和第一手的經驗，幫助你找到最好的答案。我們專注于簡單但重要的目標：提高你的資本回報，運營成績，物權總成本，項目開始至盈利時間，以及股東利益。